Course curriculum
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1
MODULE 0: Introduction
- 01 - Welcome! An Introduction
- 02 - Course Overview
- 03 - Assumptions
- 04 - The Tech and The Tools
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2
MODULE 1: What's A Sales Funnel?
- 01 - Why Sales Funnels?
- 02 - Visualizing The Funnel
- 03 - The Customer Experience Multiplier
- 04 - Conversion Engines
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3
MODULE 2: Planning the Funnel
- 01 - People Don't Buy Products
- 02 - What's The Problem?
- 03 - The Desired Outcome
- 04 - The Core Product
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4
MODULE 3: Lead Conversion Engine
- 01 - What Makes a Good Lead Magnet?
- 02 - Types of Lead Magnets
- 03 - How to Choose the Right Lead Magnet
- 04 - How to Create a High-Converting Lead Magnet
- 05 - What Makes a High-Converting Lead Landing Page?
- 06 - Create Our Lead Landing Page (Part 1—Set Up)
- 07 - Create Our Lead Landing Page (Part 2—Build The Landing Page)
- 08 - Create Our Lead Landing Page (Part 3—Create the Opt-In Form)
- 09 - Create Our Lead Landing Page (Part 4—Create the Popup)
- 10 - The Importance of Thanks Pages
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5
MODULE 4: The Email Nurturing Sequence
- 01 - An Introduction to Email Marketing
- 02 - How to Write an Effective Email
- 03 - The Welcome Email
- 04 - How to Plan an Email Nurturing Sequence: The Theory
- 05 - How to Plan an Email Nurturing Sequence: The Practice
- 06 - Email Nurturing Campaign: The Ideas
- 07 - Email Marketing Automation: An Introduction
- 08 - Creating the Automation in MailerLite (live training)
- 09 - Creating the Automation in ConvertKit (live training)
- ARCHIVE - Creating the Automation in Drip (+ bonus mini-series)
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6
MODULE 5 - Sale Conversion Engine
- 01 - Anatomy of a Sale Conversion Engine
- 02 - A Sales Page Has 3 Jobs To Do
- 03 - The Framework of a High-Converting Sales Page
- 04 - Applying the Sales Page Framework
- 05 - The Sale Conversion Engine Flow
- 06 - Upgrade The Sale Conversion Engine
- 07 - Adapting the Funnel
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7
MODULE 6 - Traffic To Lead
- 01 - Filling the Funnel: Acquiring Traffic
- 02 - Read Magnets
- 03 - Driving Traffic From Read to Lead
- 04 - How To Add Read Magnet Callouts
- 05 - Direct Lead Capture
- 06 - Interruptive Lead Capture
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8
MODULE 7 - Improve Your Funnel
- 01 - Improve Your Funnel
- 02 - What Metrics Should You Track?
- 03 - How to Track Your Metrics
- 04 - Viewing Your Metrics
- 05 - Improving Your Funnel's Performance
- 06 - Final Word.... And What Next?
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